How does the web make youth feel? : exploring the positive digital native rhetoric
Year of publication: |
2010
|
---|---|
Authors: | Page, Kelly ; DK ; Mapstone, Mark |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 13/14, p. 1345-1366
|
Subject: | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Emotion | Großbritannien | United Kingdom | 1990-1996 |
-
Social media and online shopping - are the choices swayed? : a youth perspective
Mehta, Savita, (2017)
-
Influence of social media marketing in youth consumer buying behavior in Nepal
Acharya, Ashish, (2022)
-
Online customer engagement through blogs in India
Verma, Sanjeev, (2014)
- More ...
-
How does the web make youth feel? Exploring the positive digital native rhetoric
Page, Kelly, (2010)
-
Lin, Feng, (2012)
-
Managing business transformation to deliver strategic agility
Morgan, Robert, (2008)
- More ...