How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Carmen Abril, Joaquin Sanchez, Teresa Recio
| Year of publication: |
September 2018
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|---|---|
| Authors: | Abril Barrie, Carmen ; Sanchez, Joaquin ; Recio, Teresa |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 3, p. 297-310
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| Subject: | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Aktienmarkt | Stock market | Aktienindex | Stock index |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2017-016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929126