How e-commerce platforms build channel power : the role of AI resources and market-based assets
Guangkuan Deng, Jianyu Zhang and Ying Xu
| Year of publication: |
2024
|
|---|---|
| Authors: | Deng, Guangkuan ; Zhang, Jianyu ; Xu, Ying |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 2, p. 173-188
|
| Subject: | E-commerce platform | AI resources | Channel power | Intraplatform competition | Market-based assets | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Ressourcenorientierter Ansatz | Resource-based view | Online-Handel | Online retailing | Digitale Plattform | Digital platform |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-11-2022-0497 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473008