How effective are advertising bans? On the demand for quality in two-sided media markets
Year of publication: |
2011
|
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Authors: | Greiner, Tanja ; Sahm, Marco |
Publisher: |
Munich : Center for Economic Studies and ifo Institute (CESifo) |
Subject: | Fernsehwerbung | Werbebeschränkung | Wirkungsanalyse | Fernsehprogramm | Produktdifferenzierung | Dienstleistungsqualität | Externer Effekt | Theorie | horizontal and vertical product differentiation | two-sided externalities | advertising ban |
Series: | CESifo Working Paper ; 3524 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 665769849 [GVK] hdl:10419/49528 [Handle] |
Classification: | D21 - Firm Behavior ; L13 - Oligopoly and Other Imperfect Markets ; L51 - Economics of Regulation ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) |
Source: |
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How effective are advertising bans? : on the demand for quality in two-sided media markets
Greiner, Tanja, (2011)
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How Effective are Advertising Bans? On the Demand for Quality in Two-Sided Media Markets
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