How effective are rewards programs in promoting payment card usage? : empirical evidence
Year of publication: |
2011
|
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Authors: | Carbó Valverde, Santiago ; Liñares-Zegarra, José M. |
Published in: |
Journal of banking & finance. - Amsterdam [u.a.] : Elsevier, ISSN 0378-4266, ZDB-ID 752905-3. - Vol. 35.2011, 12, p. 3275-3291
|
Subject: | Rationalität | Rationality | Kreditkarte | Credit card | Elektronisches Geld | Electronic money | Konsumentenverhalten | Consumer behaviour |
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