How effectively do marketing journals transfer useful learning from scholars to practitioners?
Year of publication: |
2004
|
---|---|
Authors: | Crosier, Keith |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 22.2004, 5, p. 540-556
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Journals | Communication | Marketing management | Working practices |
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Meidenbauer, Albrecht F., (1990)
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Internetökonomie der Medienbranche
Hagenhoff, Svenja, (2006)
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Hanekop, Heidemarie, (2006)
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By his works ye shall know him (Matthew 7:16)
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