How Elephants Learn the New Dance When Headquarters Changes the Music: Three Case Studies on Innovation Strategy Change
| Year of publication: |
2008
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|---|---|
| Authors: | Durmusoglu, Serdars ; Mcnally, Reginac ; Calantone, Rogerj ; Harmancioglu, Nukhet |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 25.2008, 4, p. 386-403
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