How emotional tugs trump rational pushes : the time has come to abandon a 100-year-old advertising model
Orlando Wood
| Year of publication: |
2012
|
|---|---|
| Authors: | Wood, Orlando |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 1, p. 31-39
|
| Subject: | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Emotion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548180