How entrepreneurial actions transform customer capital through time : exploring and exploiting knowledge in an open-mindedness context
Year of publication: |
2011
|
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Authors: | Wensley, Anthony K. P. ; Cegarra Navarro, Juan Gabriel ; Cepeda-Carrión, Gabriel ; Leal-Millan, Antonio |
Published in: |
International journal of manpower. - Bradford : Emerald, ISSN 0143-7720, ZDB-ID 625372-6. - Vol. 32.2011, 1, p. 132-150
|
Subject: | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | KMU | SME | Telekommunikationssektor | Telecommunications industry | Spanien | Spain |
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