How entrepreneurs make sense of lean startup approaches : business models as cognitive lenses to generate fast and frugal Heuristics
Year of publication: |
2020
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Authors: | Ghezzi, Antonio |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 161.2020, p. 1-19
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Subject: | Business Model | Digital Entrepreneurship | Entrepreneurship | Experimentation | Heuristic | Lean Startup Approaches | Microfoundations | Scientific method | Geschäftsmodell | Business model | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs | Entrepreneurship approach | Heuristik | Heuristics | Lean Management | Lean management | Kognition | Cognition |
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