How evaluations of multiple percentage price changes are influenced by presentation mode and percentage ordering : the role of anchoring and surprise
Year of publication: |
October 2018
|
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Authors: | Davis, Derick F. ; Bagchi, Rajesh |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 5, p. 655-666
|
Subject: | anchoring | multiple percentages | numeracy | order effects | presentation effects | pricing | surprise | Preis | Price | Analphabetismus | Illiteracy | Bewertung | Evaluation |
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