How executives can enhance IP strategy and performance
Markus Reitzig
| Year of publication: |
2007
|
|---|---|
| Authors: | Reitzig, Markus |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 49.2007/08, 1, p. 37-43
|
| Subject: | Immaterialgüterrechte | Intellectual property rights | Strategisches Management | Strategic management | Industrie | Manufacturing industries |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003557887