How fairness garners loyalty in the pharmaceutical supply chain : role of trust in the wholesaler-pharmacy relationship
Year of publication: |
2009
|
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Authors: | Jambulingam, Thanigavelan ; Kathuria, Ravi ; Nevin, John R. |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 3.2009, 4, p. 305-322
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Subject: | Lieferkette | Supply chain | Vertrauen | Confidence | Pharmaindustrie | Pharmaceutical industry | Beziehungsmarketing | Relationship marketing |
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