How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Mergen Reddy; Nic Terblanche; Leyland Pitt; Michael Parent
| Year of publication: |
2009
|
|---|---|
| Authors: | Reddy, Mergen ; Terblanche, Nic ; Pitt, Leyland F. ; Parent, Michael |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 52.2009, 2, p. 187-197
|
| Subject: | Markenführung | Brand management | Markentransfer | Brand extension | Luxusgüter | Luxury goods | Graphentheorie | Graph theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003855825