How far is too far? : the antecedents of offensive advertising in modern China
Gerard Prendergast; Wah-Leung Cheung; Douglas West
| Year of publication: |
2008
|
|---|---|
| Authors: | Prendergast, Gerard ; Cheung, Wah-leung ; West, Douglas C. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 4, p. 484-495
|
| Subject: | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003797945