How fashion brands engage on social media : a netnography approach
Sandra Maria Correia Loureiro, Jessica Serra, and João Guerreiro
| Year of publication: |
2019
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|---|---|
| Authors: | Loureiro, Sandra Maria Correia ; Serra, Jessica ; Guerreiro, João Pedro Silva Martins |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 3, p. 367-378
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| Subject: | Fashion brands | Instagram | netnography | online communication | Social Web | Social web | Mode | Fashion | Markenführung | Brand management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Webanalyse | Web analytics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2019.1557815 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179031