How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework
Year of publication: |
2017
|
---|---|
Authors: | Dadzie, Kofi Q. ; Amponsah, David K. ; Dadzie, Charlene A. ; Winston, Evelyn M. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 3, p. 234-256
|
Subject: | Marketingmanagement | Marketing management | Ghana |
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