How fit connects service brand sponsors with consumers' passions for sponsored events
Year of publication: |
2013
|
---|---|
Authors: | Lacey, Russell ; Close, Angeline G |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 14.2013, 3, p. 57-73
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | event sponsorship | event-sponsor fit | multiple-sponsor assessment | service brands |
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