How to get the best out of neuromarketing - As long as the conditions are right, biosensory research can enhance clients' insight into campaign effectiveness.
Year of publication: |
2010
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Authors: | Hedger, Giles ; Burnett, Leo |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2010, p. 20-22
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