How global airports engage social media users : a study of Facebook use and its role in stakeholder communication
Year of publication: |
2015
|
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Authors: | Walanchalee Wattanacharoensil ; Schuckert, Markus |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 5/6, p. 656-676
|
Subject: | Social media | Facebook | airport | Web 2.0 | customer orientation | smart phone | Social Web | Social web | Flughafen | Airport | Beziehungsmarketing | Relationship marketing | Stakeholder | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Kundenintegration | Customer integration | Mobiltelefon | Mobile phone | Öffentlichkeitsarbeit | Public relations |
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