How Global are Global Brands? An Empirical Brand Equity Analysis
Year of publication: |
2010
|
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Authors: | Cleff, Thomas ; Fischer, Lena ; Sepulveda, Cesar J. ; Walter, Nadine |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenimage | Brand image | Internationales Marketing | International marketing | Deutschland | Germany | Mexiko | Mexico | Vergleich | Comparison | Markenführung | Brand management |
Extent: | 1 Online-Ressource (69 p) |
---|---|
Series: | Pforzheim University Working Paper ; No. 136 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 17, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1554343 [DOI] |
Classification: | C21 - Cross-Sectional Models; Spatial Models ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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