How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands
Year of publication: |
2003
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Authors: | Adaval, Rashmi |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 30.2003, 3, p. 352-367
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Saved in:
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