How good is the editorial-interest method of measuring magazine audiences?
Year of publication: |
1967
|
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Authors: | Marder, Eric |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 7.1967, 1, p. 2-6
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Subject: | Bildungssoziologie | Zeitschrift | Werbungsbetrieb | Vereinigte Staaten |
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