How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Felix Septianto, Nitika Garg and Nidhi Agrawal
| Year of publication: |
2023
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|---|---|
| Authors: | Septianto, Felix ; Garg, Nitika ; Agrawal, Nidhi |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 5, p. 1298-1326
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| Subject: | Ethical judgment | Firm transgression | Gratitude | Positive emotions | Pride | Konsumentenverhalten | Consumer behaviour | Emotion | Unternehmensethik | Business ethics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2021-0461 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252283