How green product demands influence industrial buyer/seller relationships, knowledge, and marketing dynamic capabilities
Year of publication: |
2021
|
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Authors: | Dahlquist, Steven H. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 136.2021, p. 402-413
|
Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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