How green should you be : can environmental associations enhance brand performance?
Francisco Javier Montoro-Rios; Teodoro Luque-Martínez; Miguel-Angel Rodríguez-Molina
| Year of publication: |
2008
|
|---|---|
| Authors: | Montoro-Rios, Francisco Javier ; Luque Martínez, Teodoro ; Rodríguez-Molina, Miguel-Angel |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 4, p. 547-563
|
| Subject: | Markenartikel | Brand | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Spanien | Spain |
| Extent: | Ill., graph Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003797980