How hand proximity impacts consumer responses to a persuasive communication
Year of publication: |
February 2016
|
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Authors: | Coulter, Keith S. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 2, p. 135-149
|
Subject: | Werbewirkung | Advertising effects | Mediennutzung | Media usage | Digitale Medien | Digital media | Konsumentenverhalten | Consumer behaviour |
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