How HR flexibility contributes to customer value co-creation behavior
Year of publication: |
2016
|
---|---|
Authors: | Luu Trong Tuan |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 5, p. 646-670
|
Subject: | Human resource flexibility | Role breadth self-efficacy | Customer-organization identification | Customer value co-creation behavior | Corporate social responsibility | Vietnam | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Corporate Social Responsibility | Kundenintegration | Customer integration | Viet Nam | Beziehungsmarketing | Relationship marketing |
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