How individuals assess value-in-use : theoretical discussion and empirical investigation
Year of publication: |
2018
|
---|---|
Authors: | Hartwig, Kea Larissa ; Jacob, Frank |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 40.2018, 3, p. 43-59
|
Subject: | Value (-in-Use) | Service-Dominant Logic | Goal Achievement | Value Assessment | Betriebliche Wertschöpfung | Value creation | USA | United States | Dienstleistungsqualität | Service quality | Kundenwert | Customer value | Service-dominant logic |
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