How inferences about missing attributes decrease the tendency to defer choice and increase purchase probability
Kunter Gunasti; William T. Ross
| Year of publication: |
2009
|
|---|---|
| Authors: | Gunasti, Kunter ; Ross, William T. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 35.2008/09, 5, p. 823-837
|
| Subject: | Produktinformation | Product information | Unvollkommene Information | Incomplete information | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003807429