How information is used to adopt an innovation
[von] James F. Engel; Roger D. Blackwell; Robert J. Kegerreis
| Year of publication: |
1969
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|---|---|
| Authors: | Engel, James F. ; Blackwell, Roger D. ; Kegerreis, Robert J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 9.1969, 4, p. 3-8
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| Subject: | Nachricht | Werbungsmittel | Innovation |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002119670