How innovators thwart new entrants into their market
Innovator companies need to rehearse a logical strategic defense before they're ambushed by a new competitor.
Year of publication: |
1991
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Authors: | Robertson, Thomas S. ; Gatignon, Hubert |
Published in: |
Planning Review. - MCB UP Ltd, ISSN 2377-7613, ZDB-ID 2067385-1. - Vol. 19.1991, 5, p. 4-11
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Publisher: |
MCB UP Ltd |
Saved in:
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