How institutional pressures and systems characteristics shape customer acceptance of smart product-service systems
Year of publication: |
2020
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Authors: | Kropp, Eva ; Totzek, Dirk |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 468-482
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Subject: | Product-service systems | Digitization | Adoption of innovations | Institutional theory | Business-to-business marketing | Internet of things | Institutionenökonomik | Institutional economics | Internet der Dinge | Innovationsakzeptanz | Innovation adoption | Leistungsbündel | Bundling strategy | B-to-B-Marketing | Innovation | Digitalisierung | Konsumentenverhalten | Consumer behaviour |
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