How interest shapes word-of-mouth over different channels
Jonah Berger and Raghuram Iyengar
| Year of publication: |
2011
|
|---|---|
| Authors: | Berger, Jonah ; Iyengar, Radha |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2011, 3, p. 3-37
|
| Subject: | Markenimage | Brand image | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009531738