How international marketers make decisions : exploring approaches to learning and using heuristics
Year of publication: |
2023
|
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Authors: | Guercini, Simone ; Freeman, Susan |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 3, p. 429-451
|
Subject: | Decision-making | Heuristics | International marketers | Learning | Uncertainty | Heuristik | Entscheidung | Decision | Internationales Marketing | International marketing | Entscheidung unter Unsicherheit | Decision under uncertainty | Lernprozess | Learning process | Lernen |
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