How is marketers' credibility construed within the sales-marketing interface?
| Year of publication: |
2010
|
|---|---|
| Authors: | Koonmee, Kalayanee ; Singhapakdi, Anusorn ; Virakul, Busaya ; Lee, Dong-Jin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 1 (1.1.), p. 13-20
|