How knowledge acquisition creates a competitive edge? : a qualitative inquiry from international consultancy alliance
Year of publication: |
2022
|
---|---|
Authors: | Aslam, Muhammad Shakeel ; Ali, Imran ; Qammar, Ahmad ; Kiwan, Lea ; Dhir, Amandeep |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 3, p. 653-681
|
Subject: | Competitive edge | Cultural intelligence | Integrated consultancy working | Knowledge acquisition | Market success | Marketing knowledge management | Partner motivation | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Unternehmensberatung | Consultancy services | Strategische Allianz | Strategic alliance | Erfolgsfaktor | Success factor | Wissen | Knowledge |
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