How KOLs influence consumer purchase intention in short video platforms : mediating effects of emotional response and virtual touch
Year of publication: |
2022
|
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Authors: | Gong, Xuandi ; Ren, Jinluan ; Zeng, Li ; Xing, Rubin |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5696, ZDB-ID 2498766-9. - Vol. 14.2022, 1, Art.-No. 76, p. 1-23
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Subject: | Emotional Response | Key Opinion Leader | Purchase Intention | Short Video Platform | Virtual Touch | Emotion | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Digitale Plattform | Digital platform | Virtuelle Realität | Virtual reality | Computerspiel | Video game |
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