How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Year of publication: |
2018
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Authors: | Lee, Younghwa ; Yoon, Sukki ; Lee, Young Woo ; Stafford, Marla Royne |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 37.2018, 1, p. 108-118
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Subject: | charity advertising | egoistic motives | fairness | political ideology | Werbung | Advertising | Wohltätigkeit | Charity | Gemeinnützige Organisation | Charitable organization | Fundraising | Werbewirkung | Advertising effects | Gerechtigkeit | Justice | Altruismus | Altruism | Eigeninteresse | Self-interest | Ideologie | Ideology |
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