How do live-streaming platforms facilitate persuasion in political campaigns? : theory and empirical evidence from the perspective of affordance actualization
Year of publication: |
2023
|
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Authors: | Yu, Tian ; Chen, Yan ; Luo, Xin |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 60.2023, 3, p. 1-29
|
Subject: | Persuasion-related affordances | Live streaming | Political mindfulness | Political engagement | Live-streaming platforms | Theory of persuasion and mindfulness | Theory of affordance |
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