How does location based marketing affect mobile retail revenues? : the complex interplay of delivery tactic, interface mobility and user privacy
Year of publication: |
2021
|
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Authors: | Banerjee, Syagnik ; Xu, Shichun ; Johnson, Scott D. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 398-404
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Subject: | Inbound-outbound | Location based marketing | Mobile | Retail | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection |
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