How long has it been since the last deal? : consumer promotion timing expectations and promotional response
Year of publication: |
2014
|
---|---|
Authors: | Liu, Yan ; Balachander, Subramanian |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 12.2014, 1, p. 85-126
|
Subject: | Promotion | Promotion expectations | Dynamic discrete choice model | Hazard model | Stockpiling | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Diskrete Entscheidung | Discrete choice | Erwartungsbildung | Expectation formation | Theorie | Theory |
-
Nishijima, Daisuke, (2024)
-
Consumer stockpiling and sales promotions
Lu, Anna, (2017)
-
Liu, Yan, (2014)
- More ...
-
Liu, Yan, (2010)
-
An empirical analysis of scarcity strategies in the automobile industry
Balachander, Subramanian, (2009)
-
Liu, Yan, (2017)
- More ...