How looking forward over the short period to-go affects consumer enjoyment : role of temporal scarcity in access-based services
Year of publication: |
2022
|
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Authors: | Lee, Shinhyoung ; Park, Kiwan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-12
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Subject: | Access-based services | Consumer enjoyment | Framing | Product benefits | Savoring | Temporal scarcity |
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