How main street drives wall street : customer (dis)satisfaction, short sellers, and abnormal returns
Year of publication: |
2020
|
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Authors: | Malshe, Ashwin ; Colicev, Anatoli ; Mittal, Vikas |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 6, p. 1055-1075
|
Subject: | abnormal stock return | capital intensity | competitive intensity | customer satisfaction | short interest | Kapitaleinkommen | Capital income | Kundenzufriedenheit | Customer satisfaction | Börsenkurs | Share price |
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