How MaKE First Steps can help your organisation define knowledge and build a knowledge-based customer relationship management (CRM) approach
Year of publication: |
2009
|
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Authors: | Sharp, Peter |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 3.2009, 1, p. 71-85
|
Subject: | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management |
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