How males and females differ in their likelihood of transmitting negative word of mouth
Year of publication: |
2014
|
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Authors: | Zhang, Yinlong ; Feick, Lawrence F. ; Mittal, Vikas |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 6, p. 1097-1108
|
Subject: | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Persönlichkeitspsychologie | Personality psychology |
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