How many dollars for industrial advertising? : Research in progress (ADVISOR project)
Gary L. Lilien
| Year of publication: |
1974 ; Rev. November 1974
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|---|---|
| Authors: | Lilien, Gary L. |
| Publisher: |
Cambridge, Mass. : Mass. Inst. of Technology |
| Extent: | 17, 8 S. : graph. Darst. |
|---|---|
| Series: | Working paper / Alfred P. Sloan School of Management. - Cambridge, Mass.. - Vol. 735 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004191152