How Many Trademarks Does it Take to Protect a Brand? The Optimal Number of Trademarks, Branding Strategy and Brand Performance.

This research addresses the question of how many registered trademarks are optimal to protect a brand. By assigning property rights in brand names, trademarks give firms the ability to protect their brands from free riders. The optimal number of trademarks depends on factors that affect expected infringement losses: the likelihood of infringement times the loss to the brand's owner if infringement occurs.

MoreLess

Year of publication:	2001
Authors:	Sullivan, M.
Institutions:	Antitrust Division, Department of Justice
Subject:	TRADEMARKS \| BRAND \| PRODUCTS \| PROPERTY RIGHTS

Check Google Scholar |

More access options

In German libraries (KVK)

I need help

More details

Series:	U.S. Department of Justice - Antitrust Division.
Type of publication:	Book / Working Paper
Notes:	29 pages
Classification:	K22 - Corporation and Securities Law ; K11 - Property Law
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005625649