How market information is transformed into marketing knowledge?
T. Keszey
| Year of publication: |
2011
|
|---|---|
| Authors: | Keszey, Tamara |
| Published in: |
Acta oeconomica : periodical of the Hungarian Academy of Sciences. - Budapest : Akad., ISSN 0001-6373, ZDB-ID 301591-9. - Vol. 61.2011, 3, p. 313-336
|
| Subject: | Marktforschung | Market research | Betriebliches Informationssystem | Business intelligence system | Entscheidung | Decision | Lernende Organisation | Learning organization | Marketing | Organisationstheorie | Organization theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009375022