How market orientation impacts customer's brand loyalty and buying decisions
Year of publication: |
2022
|
---|---|
Authors: | Serra, Elizabeth ; de Magalhães, Mariana ; Silva, Rui ; Meirinhos, Galvão |
Published in: |
Journal of Risk and Financial Management. - ISSN 1911-8074. - Vol. 15.2022, 8, p. 1-14
|
Publisher: |
Basel : MDPI |
Subject: | brand commitment | brand loyalty | brand risk | customer orientation | private label | product social value |
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